ASTRA Compete
Competitive analysis is one of the most important tasks for an innovation driven organization. However, it is also one that hardly ever gets the attention it deserves. The reason is that it's hard to collect, review and assemble an ever increasing amount of unstructured data. Even a task as simple as figuring out who your competitors are can be a daunting task with your favorite search engine. Secondly, it's very likely your assessment will be biased. There is a better way to look at the competitive market and leverage this knowledge to make your planning better.
Market Signals
What is getting attention in your market areas? What is the share of voice between technology A vs. B. Who is getting the share of voice in the market. While they may not have the best technology or reach, the market is telling you who to keep your eyes on.
Competitor Sourcing
Of course you know the big names, but who else is out there? Maybe there is someone like you but they don't compete yet. This is where using LLMs can be a very valuable tool in discovering who your competitor are or could be later. It also may open up the door on M&A opportunities.
Market Based Benchmarks
Instead of building your own evaluation criteria, consider the general market requirements and a wider range of points of differentiation. Using these criteria enables a more actionable set of results.
While this is a discrete project effort, it is a hybrid offering.
The purpose of this offering is to accelerate and remove bias from the innovation process. It is a hybrid effort led by a subject matter expert in product strategy and supported by AI models that have been developed to assemble market data to better understand the universe of opportunities and align them to current or planned capabilities. This is a custom engagement model but can be delivered on a retained or a fixed price basis.