ASTRA Build
More and more organizations are looking for new ways to create innovative offerings that generate quick market traction. So, while you may have a portfolio of exciting technology, it may not be the right time or fit for the market. This is where proactive innovation and incubation can play a huge part in maximizing scarce resources in a way that also maximizes your market opportunity. ASTRA Build leverages the concepts of proactive innovation to deeply considering the organizational capabilities and how they can intersect with market opportunities and use cases. The goal is to get a better initial concept and release strategy. This leads to the development of a minimum viable product that can be better and more precisely incubated with business development teams. ASTRA Build accelerates and adds more precision to a proactive innovation process via the breadth of market data that can be examined with an experienced technology executive curating the process.
Capabilities Alignment
To best understand where to direct the team we first need to understand the alignment between capabilities and market activity. What areas are getting investment or are disruption candidates? How can we harness your product and go to market talent the best? And what are the gaps that can be filled now or in the future?
Use Case Targeting
Undestanding how your capabilities align helps you target where to sell but the specific problems you can solve for that industry is a different challenge. By tuning into a wide range of market signals a view of the use cases and problems can be detailed and then you can target the problems you are most likely to solve.
Concept to MVP to BD
As you begin to develop and incubate your new offering, the work can be exposed to potential customers and partners. This will allow for the product to develop in an agile fashion and move from a concept to an MVP to a fully ready market offering.
While this is a discrete project effort, it is like ASTRA in that it is a hybrid offering.
The purpose of this offering is to accelerate and remove bias from the innovation process. It is a hybrid effort led by a subject matter expert in new product introduction and supported by AI models that have been developed to assemble market data to better understand the universe of opportunities and align them to current or planned capabilities. This is a custom engagement model but can be delivered on a retained or a fixed price basis.