Launch
Launches are where Daruma shines. I have completed dozens of launches and filled just about every role in the past 15 years. From massive keynote style product announcements to a digitally focused sustaining release. Launching a product goes far beyond the announcement of availability and requires a highly collaborative workstyle, creativity and a whole lot of coordination. I can participate in any role on the launch team including managing the entire process.
Areas of Expertise
Content
With over 15 years of product management and marketing experience I can team with product and engineering teams to translate innovations into compelling value propositions, messaging and positioning.
Enablement
The most important element of a launch is ensuring that your team is ready. This often includes multiple enablement touches and techniques.
Evangelism
A compelling narrative for why this launch is important to the market and how it intercepts with trends is critical to your AR and PR strategies. I am highly skilled in this area and have been a product line spokesperson for almost 20 years.
My approach is different
I measure success on the whole project effort and not just our deliverables. That means I bring a perspective towards the end goal and want to make sure that when my work is over the team is well equipped to succeed. That means my approach tends to leverage collaboration and mentorship more than a traditional consulting firm. That also means that over the life of the effort, I can participate and work with you in many different ways. If you'd like to learn more let's meet and discuss.